Yes Way Rosé: Erica Small and Nikki Huganir
About this episode
Erica Small and Nikki Huganir discuss the journey of creating Yes Way Rosé from an Instagram account to a leading rosé brand in America.
Before Yes Way Rosé became one of the best-selling rosé brands in America, it started as an Instagram account. Long before they sold a single bottle, Erica Small and Nikki Huganir were building a community around a simple idea: wine didn’t have to be intimidating. It could be fun, approachable, design-forward, and still be high quality. That audience eventually became Yes Way Rosé. Since launching the brand in 2018, the duo has sold more than 13 million bottles, grown into the fourth best-selling French rosé brand in the U.S., and expanded into sparkling, canned, and most recently, non-alcoholic rosé. The newest launch was personal. After both becoming pregnant at the same time, Erica and Nikki searched for a non-alcoholic rosé that delivered the same experience as the French wines they loved. They couldn’t find one. So they spent nine months testing more than 50 formulations to create their own. Make sure to check them out at: https://yeswayrose.com/ Check out my new book on Amazon: https://amzn.to/4kRKGTX Watch our mini-doc - Starting Small: The Raw Truth Behind Entrepreneurship and the American Dream: https://youtu.be/eHuq93wIxs0?si=eDB-ycngvWNapRLO Visit Starting Small Media…
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