From Clicks to Conversions: Understanding Your Customer Journey

About this episode

Chris Mercer discusses the importance of understanding the customer journey and leveraging data for effective marketing.

Chris "Mercer" Mercer is an esteemed measurement marketing expert and the co-founder of MeasurementMarketing.io . With an unwavering dedication to helping marketers, marketing teams, and agencies understand and leverage data, Mercer has become a trusted name in the industry. Mercer's approach to measurement marketing is comprehensive and actionable. He guides his audience through the crucial steps of identifying key metrics, implementing measurement tools like Google Tag Manager and Google Analytics, and creating insightful dashboards. With his extensive knowledge and ability to simplify complex concepts, Mercer has become a sought-after speaker at prestigious conferences and events , including Traffic & Conversion, Social Media Marketing World, Content Jam, and more. Learn more here: https://ishusingh.com/

People in this episode

Host: Ishu Singh

Guest: Chris Mercer

Topics covered

• measurement marketing
• customer journey
• data analysis
• marketing metrics
• Google tools

Keywords

• measurement marketing
• customer journey
• Google Tag Manager
• Google Analytics
• marketing metrics

Mentioned in this episode

Organizations: MeasurementMarketing.io, Google Tag Manager, Google Analytics

More episodes of Starting to Know

• Why Your Business Will Die With You · April 15, 2026 · 1h 3m
• Why Expertise Keeps You Invisible · March 28, 2026 · 1h 5m
• Why Smart People Make Bad Decisions · March 9, 2026 · 1h 6m
• Why Followers Don't Pay You (And What Does) · February 22, 2026 · 1h 0m
• From Welfare Kid to $20M Offers: The Dark Side of his 'Success' Story. Ft. Mr. Wraptors · October 6, 2025 · 44 min
• He Helped 10,000+ People Move to Canada — Here's What No One Understands (With Sumit Jain) · June 17, 2025 · 54 min