50 NDAs → 3 Offers: Why This Agency Drew Buyer Interest
About this episode
This episode discusses how Epropel, an SEO agency, attracted buyer interest through effective cold outreach and recurring revenue models, leading to multiple offers.
Epropel started as a side hustle and grew into a profitable SEO agency with recurring revenue, long-term clients, and a distributed team across North America and the Philippines. Along the way, cold outreach became the engine behind growth. Over time, that structure made the business easier to understand, easier to transfer, and more attractive to buyers. Eventually, Epropel drew serious buyer interest on Acquire.com, leading to around 50 NDAs and 3 offers. You’ll hear: How Epropel grew through cold outreach Why cold email became the agency’s main growth lever How recurring revenue changed buyer perception What made the exit decision make sense Why buyer fit mattered more than price alone 3 Lessons from Epropel Cold outreach can create real momentum: Early growth came from testing channels, refining the message, and building proof over time. Recurring revenue changes the conversation: Monthly retainers made the agency more stable, more transferable, and easier for buyers to evaluate. A strong exit starts before the listing: Clean fundamentals, clear structure, and buyer alignment all shaped the outcome long before the acquisition closed. For founders building agencies, service…
Topics covered
- agency growth
- cold outreach
- buyer interest
- recurring revenue
- exit strategy
Keywords
- Epropel
- SEO agency
- cold outreach
- buyer interest
- recurring revenue
- exit strategy
- Acquire.com
Mentioned in this episode
Organizations: Epropel, Acquire.com
Places: North America, Philippines
More episodes of Startup Acquisition Stories
- From Free Work to a Buyer-Ready Agency Exit
- From LinkedIn Script to a Life -Changing Acquisition
- 6 Exits by 24: The Demand-First Startup Sale
- From Minecraft STEM Programs to a Business Exit
Explore listener stats, chart rankings, contacts and more on the Startup Acquisition Stories podcast page.