From a Real Problem to a SaaS Product Buyers Wanted
About this episode
Jacob Miller shares his journey from solving a lead problem in his home services business to creating a SaaS product and navigating the acquisition process.
Jacob Miller didn’t set out to build a SaaS product. He was running a home services business when a shift in how customers search started to affect lead flow in a real way. Instead of relying on agencies, he built his own solution using AI and no-code tools. What started as an internal fix quickly turned into a working product, with real customers and early traction. As the product grew, so did the time required to run it. What looked like a simple solution became a real decision about focus, ownership, and whether it made sense to keep building or hand it off. Instead of forcing scale, Jacob listed the business on Acquire.com and took it through the acquisition process. You'll hear: How a real lead problem turned into a SaaS product Why customer behavior is shifting faster than most businesses expect What made the product interesting to buyers so early 3 Lessons from Jacob Miller Solving Your Own Problem Creates Immediate Value: The product worked because it came directly from a real operational need, not a theoretical idea. Building Is Easier, Distribution Still Matters: AI made it possible to build quickly, but traction came from knowing where the customers were and how to…
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