Best of GTM Season 3 - How to Build a Lasting Brand with The Squeeze Cofounder Sarah Sitz
About this episode
In this episode, Sarah Sitz discusses the importance of building a lasting brand and shares insights on brand-led decision making.
We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3! If you're a CPG or retail brand, you know by default the importance of brand. It's what people buy into as much as the product itself. There's a reason why you choose to pay more for a Nike shirt when you could reasonably buy the same shirt without the logo. Brand is a promise. It's a value system. It's a marker of trust for your community and customers that signals an understanding and expectation of the product experience. In the software world, brand tends to get pushed to the side. It doesn't matter as long as the product is good. But if you want to worry less about competition, have more control over pricing, and get customers to move with you when you make pivots, your best served making brand-led decisions. Sarah Sitz knows exactly what this looks like, having spent time as employee #14 at Foxtrot helping grow the company from Series A to C and launching their private-label brand, and now as Cofounder of brand GTM agency The Squeeze. She steps to the mic in this week's episode to share how to invest wisely in your brand, position yourself for growth, and the difference between an influencer…
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