Best of GTM Season 3 - Mastering Event-led Growth with Sales Assembly CRO Matt Green
About this episode
Matt Green discusses how Sales Assembly uses live events as a key customer acquisition strategy.
We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3! What if instead of rushing to social media, paid ads, or even a traditional outbound sales motion, you used live events as a customer acquisition strategy? You immediately provide value to your target customer, create a shared experience, and get valuable face time with them. Sales Assembly has bootstrapped to 7-figure annual revenue, growing 300% from 2020 - 2024. The secret to their success? EVENTS. Ahead of all other GTM channels, live events have been the backbone of their customer acquisition. Their CRO Matt Green steps to the mic in this week's episode to share exactly how they concept their events, curate the guest list, build intentional content, and follow up with purpose to flip an audience into a customer base. Matt also gives us the rundown on how he got into sales in the first place, plus shares the story behind his favorite tattoo. He steps to the mic in this week's episode to share how to invest wisely in your brand, position yourself for growth, and the difference between an influencer and influential strategy. Find Matt online: LinkedIn Find Sales Assembly online: Website This…
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