How a Single Patch Built a Whole Business (ft. Patch Ops)
About this episode
The episode discusses how Patch Ops transformed from a side hustle into a successful brand, highlighting their values and community engagement.
Tim and Michelle from Patch Ops join Kaylee and John on State of the Second to tell the story of how a single patch grew into a business. It started in 2018, when the couple wanted to send their kids to private school and Tim calculated they needed to make $50 more a day to afford it. Tim, a Marine, had been introduced to patches by an Army friend, and there was nothing on the market for Marines at the time. He made an 0331 MOS patch because he wanted one for himself, sent it to his fellow Marines, and the demand kept climbing. About three months after they launched, the Marine Corps put Velcro on its gear, and the market for Marine Corps patches opened up fast. Patch Ops turns eight years old in a couple months and has grown every year, starting from a $3,000 nest egg. The conversation moves into how the company operates and why staying close to the community matters. Tim says he is part of his own customer base, so if a design makes him laugh, he trusts that others will feel the same. The team works fast on pop culture moments, posting a Let's Go Brandon design within two hours of the moment. They test ideas as stickers and shirts first, and the ones that get a response…
Sponsors
Ammo Squared, Patriot Mobile, Right To Bear
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