The Coolest Job in the Firearms Industry (ft. caliber.row)
About this episode
Alex from Caliber Row discusses her unique role in the firearms industry and the increasing presence of women in the field.
Alex from Caliber Row joins hosts Kaylee and John to talk about what she calls one of the coolest jobs in the firearms industry: photographing and filming brands. Alex runs Caliber Row, where she specializes in photography, videography, and brand marketing for firearms companies. Her path started in Chicago, where she grew up on the Southside and shot in the fashion industry with agencies like Wilhelmina, Factor, and Ford. She applied on a whim to a job at apparel company GrunStyle, got hired despite limited firearms experience, ran its photography department, and stayed with the company for six years, moving with it from Chicago to Texas and later to Arizona. Much of the conversation is about women coming into a male-dominated industry. Alex says women are entering the space more than ever, and most of them are genuinely excited, educated, and skilled shooters. She also pushes back on a mindset she sees in some women who want to dominate or exclude men, arguing the industry should be a respected, equal space and that men built it. Kaylee, who is five feet tall and wears a child-size large glove, talks about how few options existed for someone her size when she bought her first…
People in this episode
Hosts: Kaylee, John
Guest: Alex
Topics covered
- firearms industry
- photography
- women in firearms
- brand marketing
- community growth
- Second Amendment
Keywords
- firearms
- photography
- videography
- women in industry
- brand marketing
- Second Amendment
- community growth
Mentioned in this episode
Organizations: Caliber Row, GrunStyle, Wilhelmina, Factor, Ford
Products: EAA tip-up, Smith and Wesson EZ
Places: Chicago, Texas, Arizona
More episodes of State of the Second
- One Rifle Took More Game Than His Other 62 Combined (ft. Steyr Arms)
- They Left a Live AR on YouTube for 24 Hours. Here's What Happened. (ft. NineLine)
- The Rifle the Industry Was Too Scared to Build (ft. One Horse)
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