About this episode

The episode explores the journey of Diplomático Rum from a local favorite in Venezuela to a global brand, featuring insights from U.S. Brand Ambassador José Luis Ballesteros.

How does a Venezuelan rum brand grow from a domestic favorite into a global name available in more than 100 countries? On this episode of the Stay Tranquilo Podcast, we sit down with José Luis Ballesteros, U.S. Brand Ambassador for Diplomático Rum, to talk about the story, strategy, and people behind one of Venezuela’s most recognized spirits. José Luis takes us through Diplomático’s international expansion, the decision to focus on premium sipping rum, the importance of bartenders and hospitality in building a brand, and how Diplomático became a symbol of Venezuelan culture for millions who left the country. He also breaks down the brand’s acquisition by Brown-Forman, what it takes to compete in the global spirits industry, and the vision of making Diplomático the #1 rum in the world. Plus, we talk cocktails, espresso martinis with rum, Café Diplomático, the hospitality community, and José Luis’ go-to way to drink Diplomático — including a coconut water ice cube that might change the way you drink rum forever. 🥃 Topics include: The origin and legacy of Diplomático Rum Growing from Venezuela to 100+ countries Building a premium spirits brand Why community and bartenders matter…

More episodes of Stay Tranquilo

• Fighting Childhood Cancer Through Research & Collaboration | Chris Hagemeyer, Live Like Bella · September 8, 2026 · 31 min
• The Story of Fernando Mendoza Before the Heisman & NFL - Stay Tranquilo · July 28, 2026 · 56 min
• Mariano Rivera Gets REAL About Big Papi, Pedro Martinez & Latino Baseball Culture · July 23, 2026 · 11 min

Explore listener stats, chart rankings, contacts and more on the Stay Tranquilo podcast page.