Spec’d for Success: Chrome or Capability?

About this episode

This episode features a panel discussion on making smart equipment choices in the trucking industry for future success.

In this special episode, we are sharing the fantastic panel discussion held during our November virtual Regional Meeting, “Spec’d for Success: Chrome or Capability?” Making Smart Equipment Choices in Today’s Trucking Industry. Host Kelsey Hipkin introduces the meeting, previously recorded on November 12, where we explore what it really takes to spec your fleet for success in 2025 and beyond. From understanding a truck’s full life-cycle and real run time requirements, to navigating the rising impact of tariffs on equipment decisions, and more. Our panelists are Manni Lubana, President & CEO, Lubana Trucking Inc.; Tamara Sanderson, President, Ross Sanderson Trucking (RST); Anders Sorensen, Vice President of Fleet Accounts, Diamond International Trucks; Mark Taylor, Sr Manager, Transportation‑Canada, Pilot Flying J; Will Tucker, Sales and Marketing Manager, Ocean Trailer, and moderated by AMTA’s Dave Elniski. AMTA Regional Meetings are an opportunity for members, stakeholders, and anyone interested in commercial transportation to gather and learn about industry updates, WCB, Alberta Sheriffs, AMTA events, and guest speakers. Our next meetings are our special edition Holiday…

People in this episode

Host: Kelsey Hipkin

Guests: Manni Lubana, Tamara Sanderson, Anders Sorensen, Mark Taylor, Will Tucker

Topics covered

• trucking industry
• equipment choices
• fleet management
• tariffs impact
• panel discussion
• regional meeting

Keywords

• trucking
• equipment
• specification
• tariffs
• fleet
• panel discussion
• regional meeting

Mentioned in this episode

Organizations: Lubana Trucking Inc., Ross Sanderson Trucking (RST), Diamond International Trucks, Pilot Flying J, Ocean Trailer, Alberta Sheriff-Interdiction Patrol Team K9 Program

Places: Calgary, Edmonton, Grande Prairie

More episodes of Steering Change

• On the Road with Mental Health · June 5, 2026 · 31 min
• The Evolution of Automation · May 22, 2026 · 27 min
• Leading with Safety · May 8, 2026 · 42 min
• Are You a Light Duty Commercial Carrier? Every Trip Matters · April 24, 2026 · 53 min
• Where Professionals Prove Their Precision · April 10, 2026 · 37 min
• CNG's Impact on On-Road Transportation and Economics · March 27, 2026 · 1h 6m