About this episode

Steve Blank shares a painful lesson learned about the true nature of relationships with PR agencies and external vendors, and discusses the future impact of AI on these industries.

When I was a new VP of Marketing I got a painful lesson of who my PR (Public Relations) agency actually worked for. Later I realized that it was true for all of my external vendors. And much later I realized what I really should have been asking them to do. The lessons still apply even though AI Agents will upend all of this and PR will end up being one of the many businesses that will no longer exist in its current form. Here’s why.

People in this episode

Host: Steve Blank

Topics covered

• Public Relations
• Marketing
• Vendor Relationships
• AI Impact
• Business Lessons

Keywords

• PR agency
• Marketing
• External vendors
• AI Agents
• Business lessons

Mentioned in this episode

Organizations: PR agency

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