Stories Connecting Dots Episode 40: Dr. Else van der Berg - Is Taste The Last Frontier?
About this episode
Dr. Else van der Berg discusses the challenges and nuances of product management in the age of AI.
Dr. Else van der Berg is a one of a kind Product Manager. Deeply knowledgable and experienced in traditional product theory and practice but curious enough to be one of the most knowledgable AI native PMs in Germany. How this conversation came about: Engineers are building loops that write their own prompts and ship overnight. Product managers stare at the same tools and can't find a single task to hand over. Why? That question kicked off this spontaneous recording. Our answer, in short: software spent sixty years building a second loop that checks the first — compilers, linters, tests. Product never defined what "correct" even means. So the industry retreats to its last line of defense: taste and judgment. Which sounds noble, until you look at the numbers. Kohavi spent a lifetime on research, some famous numbers: At Microsoft, a third of tested features create value, a third do nothing, a third destroy value. That's not judgment. That's rolling the dice. Not a high bar exactly. So, we both ran an experiment each, anyway: Else built a pipeline that pulls opportunities out of interview transcripts — and it picked the same #1 opportunity five times in a row. Markus built a two-hour…
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