Māori Einstein Uncut: From viral cooking to culture, language and responsibility

From Stories From The Pacific by ABC Radio Australia

April 14, 2026 · 30 min

About this episode

This episode features Māori Einstein discussing his viral cooking journey and the cultural responsibilities that come with it.

From a sandwich‑press burger and a pair of brown tongs came a signature — and a following. Māori Einstein's fast, funny cooking has travelled from Aotearoa to Adelaide, hitting millions of feeds and landing spots on Sunrise and 7NEWS. In this episode of Stories From The Pacific, host Bobby Macumber meets the person behind the handle: the name, the hustle, and what cooking has taught him about people. Moving between worlds has sharpened his sense of responsibility — to language, ancestors and future generations. With humour, intellect and deep cultural grounding, he reflects on carrying Pacific knowledge today, and why reclaiming language and story is both resistance and care. Listen to this episode on ABC Radio Australia.

People in this episode

Host: Bobby Macumber

Guest: Māori Einstein

Topics covered

cooking
culture
language
responsibility
Pacific knowledge
humor
ancestry

Keywords

Māori Einstein
cooking
culture
language
Pacific knowledge
responsibility
humor

Mentioned in this episode

Organizations: ABC Radio Australia

Places: Aotearoa, Adelaide