STR Marketing Without Airbnb

STR Marketing Without Airbnb

May 1, 2026 · 33 min

About this episode

Mark Lumpkin interviews Amber Knight about the evolution of STR software and the common mistakes hosts make.

STR software is evolving fast - but the best operators know the real edge isn’t just automation. In this episode of the STR Investing Podcast, Mark Lumpkin sits down with Amber Knight from bookingcloud.com to break down where the industry is headed—and what most hosts are still getting wrong. Amber shares her journey from helping scale early-stage operations at Vacasa to building new technology that drives visibility, bookings, and revenue for short-term rental operators. They dive into: • Ho...

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