About this episode

Emma Burlow interviews Adam Bastock about his journey in sustainability and the impact of community-led initiatives like People Planet Pint.

In this episode, Emma sits down with Adam Bastock, founder of Small 99 and the grassroots movement People Planet Pint. The conversation dives into Adam Bastock's journey from digital marketing to sustainability, the origins and evolution of People Planet Pint, and the critical role of community-led action in making real, lasting change. Key Topics Adam Bastock's Background & Motivation Started in digital marketing, specializing in SEO for SMEs ( 01:25 ). Noticed sustainability advice, like digital marketing, was often aimed at big companies and hard for small businesses to implement ( 01:41 ). Frustration with lack of SME-focused sustainability guidance inspired the creation of Small99 ( 02:55 ). Small99 & People Planet Pint (PPP) Small99: Aims to empower small businesses to decarbonize rapidly thanks to their nimble decision-making ( 03:07 ). People Planet Pint: Born from the realization that business owners are more likely to gather in pubs than formal training rooms—turning the traditional networking and learning model on its head ( 06:38 ). Lessons from experimentation: Tech tools like to-do lists and online calculators weren’t as effective for SMEs as community and…

People in this episode

Host: Emma Burlow

Guest: Adam Bastock

Topics covered

• sustainability
• community-led action
• small businesses
• digital marketing
• behavior change
• networking

Keywords

• sustainability
• small businesses
• community action
• digital marketing
• People Planet Pint
• Small99
• behavior change

Mentioned in this episode

Organizations: Small99, People Planet Pint

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