About this episode

Steve Coughran discusses why cutting costs may be the wrong move for struggling businesses and suggests alternative strategies.

How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit When the business starts struggling, the first instinct is almost always the same. Cut costs. Cut headcount. Cut marketing. Cut everything that is not essential. Steve gets it. But in this episode he makes the case that cutting costs is usually the wrong move and why doing it without a strategy can send a business into a spiral it never recovers from. He br...

People in this episode

Host: Steve Coughran

Topics covered

• cost cutting
• business strategy
• financial health
• management
• investing

Keywords

• financial health check
• cost cutting
• business strategy
• financial intelligence
• management

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