
Your Gross Margin Is Probably Wrong. Here's Why. | Ep 239
From Strategy Meets Finance by Steve Coughran
June 8, 2026 · 15 min · Episode 239
About this episode
Steve Coughran discusses common misclassifications in gross margin accounting and their implications for businesses.
How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Most contractors who track their gross margin are still getting it wrong. Not because they are doing anything dishonest. Because the way their accounting is set up does not match the economic reality of their business. In this episode Steve walks through exactly how this happens, which costs are consistently misclassified and why it matters way beyond just ...
People in this episode
Host: Steve Coughran
Topics covered
- gross margin
- financial health
- accounting
- business economics
- cost classification
Keywords
- gross margin
- financial health check
- accounting errors
- contractors
- economic reality
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