Smart Talks with IBM: Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

Smart Talks with IBM: Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

From Stuff To Blow Your Mind by iHeartPodcasts

April 22, 2026 · 44 min

About this episode

Malcolm Gladwell interviews HEINEKEN's Chief AI Officer about the company's use of AI to enhance its operations.

The HEINEKEN Company is one of the world’s pioneering global brewers. Founded in 1864, it continues to innovate as it pursues its ambition to become the world’s best‑connected brewer. For the Season 7 premiere of Smart Talks with IBM, Malcolm Gladwell sits down with Surajeet Ghosh, HEINEKEN’s Chief AI Officer, in front of a live audience at SXSW to explore how the company is using data and AI to transform its operations. This is a paid advertisement from IBM. The conversations on this podcast don't necessarily represent IBM's positions, strategies or opinions. Visit us at https://www.ibm.com/think/podcasts/smart-talks See omnystudio.com/listener for privacy information.

People in this episode

Host: Malcolm Gladwell

Guest: Surajeet Ghosh

Topics covered

  • AI
  • brewing
  • global operations
  • data transformation
  • innovation

Keywords

  • HEINEKEN
  • AI
  • Malcolm Gladwell
  • Surajeet Ghosh
  • SXSW
  • global brewing
  • data

Sponsors

IBM

Mentioned in this episode

Organizations: HEINEKEN

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