Insights from RevenueCat’s 2026 State of Subscription Apps Report
From Subversive by Phil Carter
March 19, 2026 · 54 min
About this episode
Rik Haandrikman discusses insights from RevenueCat's 2026 State of Subscription Apps Report.
Rik Haandrikman is the VP of Growth at RevenueCat, the world’s largest SaaS platform for subscription apps that need help powering in-app purchases, managing customer data, and growing revenue. Prior to joining RevenueCat in 2022, Rik held growth leadership roles at Bitrise and Divitel, and also founded his own eCommerce company called Gimmerce that leveraged printing technology to allow for rapid, cheap, and scalable personalization of products to target niche groups of consumers. Key Takewa...
People in this episode
Host: Phil Carter
Guest: Rik Haandrikman
Topics covered
- subscription apps
- SaaS
- growth strategies
- in-app purchases
- customer data management
Keywords
- RevenueCat
- subscription apps
- growth
- in-app purchases
- customer data
Mentioned in this episode
Organizations: RevenueCat, Bitrise, Divitel, Gimmerce
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