Episode 3 – “Building the Wheel”

About this episode

Peter Cuneo discusses the strategic framework that revitalized Marvel into a global entertainment leader.

Former Marvel CEO Peter Cuneo reveals the strategic framework that transformed Marvel from a fragile post-bankruptcy company into a multi-billion-dollar entertainment powerhouse. Using his now-famous “wheel” and “pond” analogies, Cuneo explains how Marvel’s intellectual property became the hub for explosive growth—expanding into video games, blockbuster films, and ultimately the launch of Marvel Studios itself. This episode breaks down how bold, precisely timed decisions—and a disciplined change model—turned one shaky spoke into a global empire. Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Host: Peter Cuneo

Topics covered

• business strategy
• intellectual property
• entertainment industry
• corporate transformation
• leadership

Keywords

• Marvel
• business strategy
• intellectual property
• corporate growth
• leadership

Mentioned in this episode

Organizations: Marvel, Marvel Studios

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