Episode 3 – “Building the Wheel”
About this episode
Peter Cuneo discusses the strategic framework that revitalized Marvel into a global entertainment leader.
Former Marvel CEO Peter Cuneo reveals the strategic framework that transformed Marvel from a fragile post-bankruptcy company into a multi-billion-dollar entertainment powerhouse. Using his now-famous “wheel” and “pond” analogies, Cuneo explains how Marvel’s intellectual property became the hub for explosive growth—expanding into video games, blockbuster films, and ultimately the launch of Marvel Studios itself. This episode breaks down how bold, precisely timed decisions—and a disciplined change model—turned one shaky spoke into a global empire. Learn more about your ad choices. Visit megaphone.fm/adchoices
More episodes of Superhero Leadership with Peter Cuneo
- Leading the Turnaround Life
- The Strategic Logic Behind Disney’s Marvel Buy
- Marvel Mindset, Episode 8 — Cautious Innovation in the Internet Era
- Marvel Mindset - Ep 7: The Fountain of Youth: How Comics, Games, and Toys Rebuilt Marvel
- Episode 6 - Cash, Control, And The Comeback
- Episode 5 - The Iron Man Moment
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