Building A Modern Tool Watch Brand With Olof Larsson of Aera
About this episode
Ariel Adams interviews Olof Larsson about building a modern tool watch brand, Aera, and the intricacies of watch design and consumer trends.
In this episode of Superlative, aBlogtoWatch founder and our host, Ariel Adams, sits down with Olof Larsson, co-founder of Aera, to explore the philosophy behind building a modern tool watch brand from the ground up. With decades of experience in the watch industry and a family history in retail, Olof shares how a chance friendship through Ikepod eventually led to the creation of Aera. He discusses why he and co-founder Jas Minhas chose to start a completely new brand instead of reviving a heritage name, the challenge of finding a perfect new company name, and the importance of creating watches that feel purposeful, refined, and distinctly their own. Olof also offers an inside look at Aera’s design process, including the obsession with small details that define the brand’s aesthetic. From the challenges of manufacturing curved dials to balancing modern design with timeless functionality, he explains what it takes to bring a watch from concept to reality. Join in on the conversation as Ariel and Olof discuss changing consumer behavior, the rise of independent watch brands, colorful dials, and why modern collectors are increasingly drawn to watches that feel personal rather than…
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