About this episode

Ariel Adams interviews Jason Chevrolat about the philosophy and challenges of launching Bonniksen, an independent watch brand focused on traditional watchmaking.

In this episode of Superlative, aBlogtoWatch founder and our host Ariel Adams sits down with Jason Chevrolat, co-founder of Bonniksen, to discuss the philosophy, ambition, and craftsmanship behind launching a new independent watch brand rooted in traditional watchmaking. Jason shares the story behind Bonniksen’s connection to the historic carousel complication, the influence of the Time Æon Foundation, and what it means to participate in the prestigious Naissance d’Une Montre IV project. From preserving disappearing techniques to creating watches with true credibility, Jason explains why taking the slow road in watchmaking still matters. Ariel and Jason also dive into the realities of building a brand from the ground up, the challenges of handmade watchmaking, and the sacrifices required to bring an ambitious vision to life. Along the way, they discuss independent watchmaking, collector culture, Greubel Forsey’s influence, and Bonniksen’s long term goal of helping preserve traditional watchmaking through education and future generations of makers. Learn more about Bonniksen and stay connected with Jason: - Bonniksen Instagram - https://www.instagram.com/bonniksenofficial/…

People in this episode

Host: Ariel Adams

Guest: Jason Chevrolat

Topics covered

• traditional watchmaking
• independent watch brands
• craftsmanship
• collector culture
• handmade watchmaking
• education in watchmaking

Keywords

• Bonniksen
• watchmaking

Mentioned in this episode

Organizations: Bonniksen, Time Æon Foundation, Naissance d’Une Montre IV, Greubel Forsey, aBlogtoWatch

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