How to Win at PPAI Expo: Insider Prep, Strategy, and Show Floor Mastery

How to Win at PPAI Expo: Insider Prep, Strategy, and Show Floor Mastery

From Supplier Promo Playbook by Supplier Promo Playbook

November 21, 2025 · 37 min · Season 1 · Episode 13

About this episode

This episode provides insider tips and strategies for succeeding at the PPAI Expo, focusing on preparation and effective networking.

Are you heading to the PPAI Expo this January, and secretly wondering how the pros actually work this show without burning out, getting lost, or missing the good stuff? ➡️ In this energetic, no-fluff episode of The Promo Playbook, Lisa Fosdick, Adrienne Barker, and Kim Ballerine break down the ultimate supplier + distributor guide to surviving and succeeding at the PPAI Expo. From hotel strategy to hydration, booth etiquette to pre-show marketing, this conversation walks you through exactly how to maximize your time, relationships, energy, and ROI. Whether it’s your first show or your 30th, this episode gives you the real-world perspective only industry veterans can deliver. Key Takeaways → Success starts before you even land in Vegas — booking smart, resting well, and arriving hydrated will make or break your show. → Suppliers and distributors need different strategies, but both should prioritize planning, mapping the floor, and being intentional about who they meet. → Education Day matters, even for suppliers, because understanding distributor life helps you sell better and build stronger relationships. → Smart show behavior wins: take photos, gather reps’ cell numbers, treat…

People in this episode

Guests: Lisa Fosdick, Adrienne Barker, Kim Ballerine

Topics covered

  • PPAI Expo
  • supplier strategies
  • distributor strategies
  • show floor mastery
  • pre-show marketing
  • networking

Keywords

  • PPAI Expo
  • supplier
  • distributor
  • networking
  • show strategies
  • pre-show marketing
  • booth etiquette
  • follow-up

Mentioned in this episode

Organizations: PPAI

Places: Vegas

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