
The episode explores the on-demand printing revolution and its impact on the promotional products industry.
What if you could deliver fully branded products with no minimums, no inventory, and lightning-fast turnaround? Welcome to the future of promo — where on-demand printing meets innovation. Summary In this episode of The Promo Playbook , hosts Lisa Fosdick , Adrienne Barker , and Kim Ballerene explore the rapidly growing world of on-demand printing and the game-changing MOQ of one model. Guests Elissa Turner , founder of SplashBrands , and Jacob Adner , founder of Digital On Demand , share how automation, technology, and efficient production are transforming company stores, profitability, and personalization in the promotional products industry. From the early days of e-commerce and credit card hesitation to today’s fully automated fulfillment centers, this conversation demystifies how suppliers and distributors can evolve, scale, and stay profitable in a digital-first market. Key Takeaways ➜ Automation is the backbone of on-demand success. Both SplashBrands and Digital On Demand use technology to streamline every step — from artwork setup to production and invoicing. ➜ No inventory, no problem. On-demand models eliminate risk for distributors and clients by producing items only as…
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