Does Promoting Research Actually Pay Off?

Does Promoting Research Actually Pay Off?

From Sustainability Matters by De Gruyter Brill

October 22, 2025 · 1h 1m · Season 13 · Episode 8

About this episode

The episode explores the impact of external research promotion on academic citations and the potential consequences of over-incentivizing citations.

This month on Sustainability Matters, we discuss whether external research promotion has any tangible effects. Can external media attention translate into academic citations? Does choosing the “right” journal matter? And do we risk perverse outcomes from over-incentivising citations? All this and more with Dr. Steffen Lemke and Dr. Isabella Peters, authors of “Path model of the interplay between the promotion and the received attention of research articles” along with Dr. Athanasios Ma...

People in this episode

Guests: Dr. Steffen Lemke, Dr. Isabella Peters

Topics covered

  • research promotion
  • academic citations
  • media attention
  • journal selection
  • incentivizing citations

Keywords

  • research promotion
  • academic citations
  • media attention
  • journal selection
  • incentives

Mentioned in this episode

Books & works: Path model of the interplay between the promotion and the received attention of research articles

More episodes of Sustainability Matters

Explore listener stats, chart rankings, contacts and more on the Sustainability Matters podcast page.