
Does Promoting Research Actually Pay Off?
From Sustainability Matters by De Gruyter Brill
October 22, 2025 · 1h 1m · Season 13 · Episode 8
About this episode
The episode explores the impact of external research promotion on academic citations and the potential consequences of over-incentivizing citations.
This month on Sustainability Matters, we discuss whether external research promotion has any tangible effects. Can external media attention translate into academic citations? Does choosing the “right” journal matter? And do we risk perverse outcomes from over-incentivising citations? All this and more with Dr. Steffen Lemke and Dr. Isabella Peters, authors of “Path model of the interplay between the promotion and the received attention of research articles” along with Dr. Athanasios Ma...
People in this episode
Guests: Dr. Steffen Lemke, Dr. Isabella Peters
Topics covered
- research promotion
- academic citations
- media attention
- journal selection
- incentivizing citations
Keywords
- research promotion
- academic citations
- media attention
- journal selection
- incentives
Mentioned in this episode
Books & works: Path model of the interplay between the promotion and the received attention of research articles
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