Jimmy Gressier's 12:51 5km + Kiprun Decathlon Shoes & The Rising Threat of Chinese Running Shoe Brands

Jimmy Gressier's 12:51 5km + Kiprun Decathlon Shoes & The Rising Threat of Chinese Running Shoe Brands

April 8, 2026 · 54 min

About this episode

Mick and Matt discuss Jimmy Gressier's 12:51 European 5K record and the implications of rising Chinese running shoe brands on the market.

Mick Fox (2:19 marathoner) and Matt Fox (2:18 marathoner) return with episode 4 of the Fastest Fox series. They break down Jimmy Gressier's 12:51 European 5K record, the rise of Kiprun and Decathlon's premium ambitions, and the growing pressure Chinese running shoe brands could place on the major Western companies. Train with Matt Fox here: https://sweatelitecoaching.com/matt-fox/ Join the Supporters Club and private podcast feed here: https://www.sweatelite.co/shareholders/ Contact Matt Fox here: matt@sweatelite.co Matt Fox Instagram: https://www.instagram.com/mattinglisfox/ Matt Fox Strava: https://www.strava.com/athletes/6248359 Mick Fox Instagram: https://www.instagram.com/runningfox26.2/ Mick Fox Strava: https://www.strava.com/athletes/9571709/ Mick Fox and Matt open episode four of Fastest Fox by reacting to Jimmy Gressier's 12:51 European 5K record, run in Kiprun shoes. That result leads into a broader discussion about Kiprun as Decathlon's more premium performance sub-brand, and how Decathlon appears to be repositioning itself from a budget reputation toward greater credibility in serious running. From there, the conversation expands into the wider running shoe market…

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