
Can AI ever be Ethical? (with Afua Bruce from ANB Advisory Group)
From System Catalysts by Hueman Group Media
February 3, 2026 · 36 min · Season 4 · Episode 12
About this episode
Afua Bruce discusses the ethical implications of AI and technology in the context of social impact.
Today, Afua Bruce, founding CEO of ANB Advisory Group and co-author of The Tech That Comes Next , explains how technology, data and even AI, can be used ethically. She unpacks what it actually means to live in the “age of AI,” why generative AI is powerful and flawed, and how funders, nonprofits, and social impact leaders can make smarter, more ethical technology decisions. Learn more about ANB Advisory Group: www.anbadvisory.com Read Afua’s Book The Tech That Comes Next: thetechthatcomesnext.com Watch System Catalysts on YouTube: www.youtube.com/@SystemCatalysts If you aspire to be a System Catalyst and need resources to help you on your journey, subscribe to our newsletter: https://www.systemcatalysts.com/newsletter Learn more about our mission and our partners, visit https://www.systemcatalysts.com This podcast is produced by Hueman Group Media . Views and opinions expressed during the podcast are those of the individuals expressing them and do not necessarily reflect those of System Catalysts or Hueman Group Media Hosted on Acast. See acast.com/privacy for more information.
People in this episode
Host: Hueman Group Media
Guest: Afua Bruce
Topics covered
- AI ethics
- technology
- data usage
- generative AI
- social impact
- non-profit decisions
Keywords
- AI
- ethics
- technology
- generative AI
- non-profits
- social impact
- data
Mentioned in this episode
Organizations: ANB Advisory Group, Hueman Group Media, System Catalysts, YouTube
Books & works: The Tech That Comes Next
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