Can AI ever be Ethical? (with Afua Bruce from ANB Advisory Group)

Can AI ever be Ethical? (with Afua Bruce from ANB Advisory Group)

From System Catalysts by Hueman Group Media

February 3, 2026 · 36 min · Season 4 · Episode 12

About this episode

Afua Bruce discusses the ethical implications of AI and technology in the context of social impact.

Today, Afua Bruce, founding CEO of ANB Advisory Group and co-author of The Tech That Comes Next , explains how technology, data and even AI, can be used ethically.  She unpacks what it actually means to live in the “age of AI,” why generative AI is powerful and flawed, and how funders, nonprofits, and social impact leaders can make smarter, more ethical technology decisions. Learn more about ANB Advisory Group: www.anbadvisory.com Read Afua’s Book The Tech That Comes Next: thetechthatcomesnext.com Watch System Catalysts on YouTube: www.youtube.com/@SystemCatalysts If you aspire to be a System Catalyst and need resources to help you on your journey, subscribe to our newsletter: https://www.systemcatalysts.com/newsletter Learn more about our mission and our partners, visit https://www.systemcatalysts.com This podcast is produced by Hueman Group Media . Views and opinions expressed during the podcast are those of the individuals expressing them and do not necessarily reflect those of System Catalysts or Hueman Group Media Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: Hueman Group Media

Guest: Afua Bruce

Topics covered

  • AI ethics
  • technology
  • data usage
  • generative AI
  • social impact
  • non-profit decisions

Keywords

  • AI
  • ethics
  • technology
  • generative AI
  • non-profits
  • social impact
  • data

Mentioned in this episode

Organizations: ANB Advisory Group, Hueman Group Media, System Catalysts, YouTube

Books & works: The Tech That Comes Next

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