How Rich Families Think (with Bridget Kustin from Ownership Project 2.0)

How Rich Families Think (with Bridget Kustin from Ownership Project 2.0)

June 9, 2026 · 38 min · Season 5 · Episode 5

About this episode

Bridget Kustin discusses how wealthy families perceive social impact and philanthropy based on her research.

What shapes the way wealthy families think about social impact? After years of researching family businesses and family offices, anthropologist Bridget Kustin challenges common assumptions about wealth holders and explores the fears and motivations that influence philanthropic giving. Learn more about Ownership Project https://www.sbs.ox.ac.uk/research-and-insight/centres-and-initiatives/ownership-project-20-private-capital-owners-and-impact Learn more about Ownership Project Action Lab: https://www.gtc.ox.ac.uk/academic/global-philanthropy-initiative/ownership-project-action-lab-from-academic-research-to-real-world-impact Bridget’s research: https://www.researchgate.net/scientific-contributions/Bridget-Kustin-2123035529 Hosted on Acast. See acast.com/privacy for more information.

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