How Rich Families Think (with Bridget Kustin from Ownership Project 2.0)
From System Catalysts by Hueman Group Media
June 9, 2026 · 38 min · Season 5 · Episode 5
About this episode
Bridget Kustin discusses how wealthy families perceive social impact and philanthropy based on her research.
What shapes the way wealthy families think about social impact? After years of researching family businesses and family offices, anthropologist Bridget Kustin challenges common assumptions about wealth holders and explores the fears and motivations that influence philanthropic giving. Learn more about Ownership Project https://www.sbs.ox.ac.uk/research-and-insight/centres-and-initiatives/ownership-project-20-private-capital-owners-and-impact Learn more about Ownership Project Action Lab: https://www.gtc.ox.ac.uk/academic/global-philanthropy-initiative/ownership-project-action-lab-from-academic-research-to-real-world-impact Bridget’s research: https://www.researchgate.net/scientific-contributions/Bridget-Kustin-2123035529 Hosted on Acast. See acast.com/privacy for more information.
People in this episode
Host: Hueman Group Media
Guest: Bridget Kustin
Topics covered
- wealth
- philanthropy
- family businesses
- social impact
- anthropology
Keywords
- wealthy families
- philanthropic giving
- social impact
- family offices
- anthropology
Mentioned in this episode
Organizations: Ownership Project 2.0, Hueman Group Media, Oxford University, Acast
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