About this episode

Liz Zwillinger discusses the shortcomings of the supplement industry for women and introduces her solution.

Most women are flushing their supplements down the toilet. Literally. Poorly absorbed pills mean your body can't use what you're taking — you're just making expensive pee. And that's before you factor in the 18 different bottles, the pill fatigue, and the fact that none of it was designed around your body to begin with. Takin' Care of Lady Business Episode 150 In this episode, Liz Zwillinger, founder of Biologica and former divorce lawyer, breaks down why the supplement industry has been failing women — and what she built instead. One powder. 18 supplements. Formulated specifically for women's hormonal life stages, from pre-perimenopause through menopause and beyond. No pill pile. No expensive pee. And it actually tastes good. This is not a story about having the perfect background to start a company. Liz had no science degree, no product development experience, and no roadmap. What she had was a pantry full of supplements that weren't working and the nerve to ask why no one had solved this yet. In this episode, you'll learn: Why most supplements pass right through you — and what bioavailability actually means for your health How women's nutritional needs change at every hormonal…

People in this episode

Host: Jennifer Justice

Guest: Liz Zwillinger

Topics covered

• supplements
• women's health
• bioavailability
• entrepreneurship
• hormonal life stages

Keywords

• supplements
• women's health
• bioavailability
• hormonal stages
• entrepreneurship

Mentioned in this episode

Organizations: Biologica

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