About this episode

Elisa Marshall discusses building and scaling the Maman cafe brand while maintaining its integrity and vision.

Takin’ Care of Lady Business Episode 142 The fastest way to lose your edge is to stop sweating the details. Today’s guest built a category-defining cafe brand by doing the opposite, then scaled it without letting the soul get stripped out. In this episode of Taking Care of Lady Business, host Jennifer Justice sits down with Elisa Marshall , Founder and Chief Brand Officer of Maman , to talk about what it really takes to build a beloved brand, protect the vision, and still grow fast. Elisa shares how Maman started in 2014 as a personal passion project, why the name is a nod to home and French culture, and how a tiny Soho cafe turned into 51 locations in just over a decade. Elisa gets candid about the messy middle, what happens when you grow too quickly, how burnout shows up for founders and teams, and the mindset shift from doing everything yourself to building a team that can carry the work better than you can. She also breaks down what partnering with private equity actually felt like, what she was afraid would change, and how to choose partners based on what you truly need. In this episode, you’ll learn: How to protect brand integrity while scaling from 1 location to 51 What to…

People in this episode

Host: Jennifer Justice

Guest: Elisa Marshall

Topics covered

• brand building
• scaling business
• entrepreneurship
• team delegation
• investor relations

Keywords

• Maman
• Elisa Marshall
• scaling
• brand integrity
• entrepreneurship
• private equity
• delegation
• burnout

Mentioned in this episode

Organizations: Maman

Places: Soho

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