
Carrie Waible discusses her journey of self-advocacy and the challenges women face in asking for what they want.
For 22 years, Carrie Waible built opportunities for everyone else. She launched campaigns, produced celebrity events, built brands, opened doors, and helped clients get the visibility they deserved. But after decades of advocating for other people, she realized she'd never learned how to do the same for herself. Takin' Care of Lady Business Episode 157 In this episode, Jennifer sits down with Carrie Waible , founder of CW&Co. , a full-service creative marketing and production company, to talk about what happens when success no longer feels like enough, why so many women struggle to ask for what they want, and how creating opportunities for yourself can be harder than building a business. Carrie started her company at 26 on the suggestion of a friend and spent the next two decades building a thriving business in New York. But after years of helping clients get the spotlight, she found herself questioning what she wanted next. That question led her to rethink not only her career, but the way she approached ambition, self-advocacy, and the future she was creating for herself. Together, they discuss why asking is a skill most women never practice, how to recognize when you've…
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