Exaequo – Surrealist Watchmaking, Artistic Heritage and the Revival of an Icon [ENG]

About this episode

The episode features a discussion with Chris Zocchi about the history and revival of the Exaequo watch brand, known for its surrealist designs.

🎙️ Exaequo – Surrealist Watchmaking, Artistic Heritage and the Revival of an Icon Guest: Chris Zocchi – Exaequo Hosted by: Alon Ben Joseph & Rob Nudds – The Real Time Show Recorded at: Time to Watches 2025 – Villa Sarasin – Geneva Main partner: STISS ( www.stiss.ch ) This episode, produced by Time to Watches and The Real Time Show, is brought to you by STISS ( www.stiss.ch ) . Recorded live at Time to Watches 2025 in Geneva, Alon Ben Joseph & Rob Nudds welcome Chris Zocchi from Exaequo for an open conversation about the brand’s history, artistic identity and recent revival. During the discussion, Chris retraces the origins of Exaequo, a Geneva-based brand founded in the 1980s and known for its distinctive “melting watch” design inspired by surrealism. He explains the meaning behind the brand name, derived from Latin and expressing the idea of equal value between tradition and artistic expression. The conversation explores the early success of Exaequo, its presence at Baselworld in the late 1980s and its cultural impact, including associations with well-known public figures and artistic references. Chris also shares how the brand later disappeared before being relaunched…

People in this episode

Hosts: Alon Ben Joseph, Rob Nudds

Guest: Chris Zocchi

Topics covered

• surrealist watchmaking
• artistic heritage
• brand revival
• Exaequo history
• melting watch design

Keywords

• Exaequo
• surrealism
• melting watch
• artistic expression
• Geneva watchmaking

Sponsors

STISS

Mentioned in this episode

Organizations: Exaequo

Places: Geneva, Time to Watches 2025, Villa Sarasin

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