MILUS – Snow Star Collection, Military History and Brand Evolution [ENG]

About this episode

Katia Tissot from Milus discusses the Snow Star collection, its military history, and the brand's evolution.

🎙️ Milus – Snow Star Collection, Military History and Brand Evolution Guest: Katia Tissot – Milus Hosted by: Alon Ben Joseph & Rob Nudds – The Real Time Show Recorded at: Time to Watches 2025 – Villa Sarasin – Geneva Main partner: STISS ( www.stiss.ch ) This episode, produced by Time to Watches and The Real Time Show, is brought to you by STISS ( www.stiss.ch ) . Recorded live at Time to Watches 2025 in Geneva, Alon Ben Joseph & Rob Nudds welcome Katia Tissot from Milus for a conversation focused on the Snow Star collection, the brand’s history and its current development. During the discussion, Katia presents the Snow Star collection and explains that it is inspired by a life bartering kit procured by the American Army for pilots during the Pacific War in the 1940s. She describes how the original kit included a Milus watch and several gold items intended to be used for bartering in case of a forced landing. Katia explains that Milus only became aware of this historical use in the 1980s, when documents were declassified and remaining kits were auctioned. She notes that the watch was considered valuable enough to be exchanged for essential goods. The episode covers the…

People in this episode

Hosts: Alon Ben Joseph, Rob Nudds

Guest: Katia Tissot

Topics covered

• watch collection
• military history
• brand evolution
• bartering kit
• Midway Special Editions

Keywords

• Milus
• Snow Star collection
• military history
• bartering kit
• Midway Special Editions
• watch
• Geneva

Sponsors

STISS

Mentioned in this episode

Organizations: Milus, Time to Watches, The Real Time Show

Products: Snow Star collection, Swiss-made knife

Places: Geneva

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