WHITE STAR WATCH  – Brand Revival, Historical Models and First Public Presentation [ENG]

WHITE STAR WATCH – Brand Revival, Historical Models and First Public Presentation [ENG]

January 9, 2026 · 14 min

About this episode

Cédric Pierre Berruex discusses the revival of White Star Watch and its historical models during its first public presentation.

🎙️ White Star Watch – Brand Revival, Historical Models and First Public Presentation Guest: Cédric Pierre Berruex – White Star Watch Hosted by: Alon Ben Joseph & Rob Nudds – The Real Time Show Recorded at: Time to Watches 2025 – Villa Sarasin – Geneva Main partner: STISS ( www.stiss.ch ) This episode, produced by Time to Watches and The Real Time Show, is brought to you by STISS ( www.stiss.ch ). Recorded at Time to Watches 2025 in Geneva, Alon Ben Joseph & Rob Nudds welcome Cédric Pierre Berruex from White Star Watch for a conversation about the brand’s history, its revival and the watches presented at the event. During the discussion, Cédric explains that White Star Watch was originally founded in 1895 by Henry Wise and remained a family-run company for four generations until the end of the 1970s, when production stopped due to the quartz crisis. He explains that he took over the brand two years ago after spending around thirty years in the watch industry, including experience with Swatch Group and Richemont. The conversation covers White Star Watch’s first public exhibition at Time to Watches, the feedback received from visitors, and the brand’s objectives in terms of…

People in this episode

Hosts: Alon Ben Joseph, Rob Nudds

Guest: Cédric Pierre Berruex

Sponsors

STISS

Mentioned in this episode

Organizations: White Star Watch, Time to Watches

Places: Geneva

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