B2B Medical Aesthetics Desperately Needs a Digital Makeover | Keri Concannon & Olivia Schmid | Beauty Rep

About this episode

Brent Peterson discusses the digital transformation of the B2B medical aesthetics industry with Keri Concannon and Olivia Schmid from Beauty Rep.

Brent Peterson sits down with Keri Concannon, CEO and Co-Founder, and Olivia Schmid, COO of Beauty Rep — a groundbreaking platform transforming the way medical aesthetics practices discover, learn about, and purchase products from brands. Keri draws on over 20 years of sales experience in the aesthetics industry, including nearly a decade at Obagi Medical, to explain the frustrations that inspired Beauty Rep. From siloed teams to inefficient ordering processes (yes, some practices still fax orders!), the B2B side of medical aesthetics has long lagged behind the consumer world. Meanwhile, Olivia brings a unique perspective shaped by her time at Amazon, Galderma, Allergan, and even a career in law, all of which fuel her mission to bring a seamless, consumer-grade experience to the professional side of the business. Together, they discuss how Beauty Rep serves as a centralized hub where practices — from solo estheticians to large hospital systems — can access multiple brands, educational materials, marketing assets, and place orders in one intuitive platform. They explore the challenges of getting legacy sales reps on board, how AI is being woven into the platform under their…

People in this episode

Host: Brent Peterson

Guests: Keri Concannon, Olivia Schmid

Topics covered

• medical aesthetics
• digital transformation
• B2B sales
• AI in business
• e-commerce

Keywords

• medical aesthetics
• B2B
• digital makeover
• AI
• e-commerce platform

Mentioned in this episode

Organizations: Beauty Rep, Obagi Medical, Amazon, Galderma, Allergan

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