When Rewriting Your Website Turns Into Rethinking Your Whole Business

When Rewriting Your Website Turns Into Rethinking Your Whole Business

June 30, 2026 · 27 min · Season 5 · Episode 189

About this episode

Erin Ollila discusses how a website rewrite led to a deeper reevaluation of her business and future direction.

At some point in your business, you hit a moment where the project you thought you were doing turns out to be something much, much bigger. For me, that moment happened this year. I committed to doing a website rewrite after not touching my own website for years. What it actually turned into was analyzing and tearing apart almost 10 years of offers, sitting with some pretty vulnerable business questions, and figuring out what I actually want the next chapter of my business to look like. ...

People in this episode

Host: Erin Ollila

Topics covered

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