Why Your Website Sounds Generic (And What Research Actually Fixes It)
About this episode
Erin Ollila discusses the importance of research in writing effective website copy and outlines five types of research to enhance writing.
Most people sit down to write their website and end up rewriting the same headline over and over—not because they can't write, but because they skipped the step that makes the writing actually work. What step, you ask? Research. Skipping research will do that to you. In this Talk Copy to Me episode, I'm walking through the five types of research I do before writing any website copy, and why skipping even one shows up in your copy in ways that are hard to name but easy to feel. W...
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