Disrupting a Legacy Industry: How Bobbie is Redefining Infant Formula

About this episode

Sara Ahmed-Holman discusses how Bobbie is disrupting the infant formula industry as a mom-founded brand.

True industry disruption happens when brands challenge the status quo—but how do you truly disrupt a legacy industry? How do you build an authentic brand and scale in the face of challenges? To break it all down, I’m joined by Sara Ahmed-Holman, Chief Commercial Officer at Bobbie. If you’re unfamiliar with Bobbie, it’s the first mom-founded and led infant formula brand to enter the U.S. market in decades. They’ve been shaking up an industry dominated by giants and proving that mission-driven brands can also be category leaders.

People in this episode

Guest: Sara Ahmed-Holman

Topics covered

• infant formula
• industry disruption
• branding
• entrepreneurship

Keywords

• legacy industry
• mission-driven brands
• category leaders

Mentioned in this episode

Products: Bobbie

Places: U.S.

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