How Influencer Marketing is Redefining Trust

About this episode

This episode explores how influencer marketing is impacting trust in regulated industries like healthcare.

Influencer marketing isn’t just for fashion brands and TikTok dance trends anymore. It’s driving measurable impact in some of the most regulated, trust-heavy industries—including healthcare. In this episode of Talk Digital to Me, I’m joined by Keith Bendes, Chief Strategy Officer at Linqia, Forbes contributor on influencer marketing, and co-host of the Creator Economy Live podcast. With experience helping massive brands like Unilever, McDonald’s, and Pepsi navigate the creator space, Keith has seen it all—and he’s breaking down exactly how and why influencer marketing is changing the game in healthcare.

People in this episode

Guest: Keith Bendes

Topics covered

• influencer marketing
• healthcare
• trust
• digital marketing

Keywords

• Linqia
• creator economy
• marketing strategy

Mentioned in this episode

Products: Unilever, McDonald's, Pepsi

Books & works: Talk Digital to Me, Creator Economy Live

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