About this episode

Erica Holland discusses her journey from graphic design to creating Roaming Petal, a unique flower workshop business in St. Petersburg.

Flowers changed Erica Holland's life. Now she's helping bring that experience to people across St. Pete. In Episode 101 of Talkin' St. Pete, Ryan Bogden sits down with Erica Holland, owner of Roaming Petal, to talk about the journey that took her from graphic design and international travel to building one of St. Petersburg's most unique creative businesses. Erica shares how a trip to Bali introduced her to a culture where flowers are part of everyday life. That experience changed the way she viewed flowers and inspired an idea that would eventually become Roaming Petal. What started as a flower workshop business operating out of an apartment and garage has grown into a storefront, workshop space, and community gathering place in St. Pete. Today, Roaming Petal hosts private events, corporate workshops, public classes, and creative experiences designed to help people step away from their screens and spend time creating something with their hands. Throughout the conversation, Erica explains why her mission was never to train professional florists. Instead, she wanted to make flower arranging approachable for everyday people who want to learn a new skill, spend time with friends…

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