Daniel Kertesz: The Family Outlives the Company — Don't Wait Until You're 80 | The Gray Rhinos Every Wealthy Family Must Face & Why Shirt Sleeves to Shirt Sleeves Is a Myth

Daniel Kertesz: The Family Outlives the Company — Don't Wait Until You're 80 | The Gray Rhinos Every Wealthy Family Must Face & Why Shirt Sleeves to Shirt Sleeves Is a Myth

June 15, 2026 · 1h 25m · Season 1 · Episode 212

About this episode

Daniel Kertesz discusses the importance of prioritizing family over business in building lasting legacies.

Find me on Substack! Daniel Kertesz is a Zurich-based second-generation family entrepreneur, integrated family advisor, and author of Family Mind: Overcoming the Three-Generation Myth , who draws on his lived experience selling his family's multi-decade business to help wealthy families build resilient, values-driven legacies that outlast any single company. 3:00 — Daniel traces his origins: father fled Hungary in 1956, mother fled Romania; both built a company in Switzerland. "I'm officially the first born, but actually not. The company was first." 5:00 — On inherited trauma and silence: father survived the Holocaust, never spoke of it. "These stories were kind of heavy on our shoulder without us knowing." 9:44 — The sale of the family business: "I was not happy. I was just relieved." His mother's first question days after signing: "Are you happy now?" The emotional toll on the whole family — parents, siblings, spouse — came later. 13:38 — Packing up his office after 20+ years, leaving keys on the table as COVID began. "I didn't think that it would be the last time I would be there." 18:00 — Introducing family mind : European…

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