About this episode

Chris Savage discusses MCPs and their impact on marketing with guests Sasha Friedman and Sam Balter.

MCPs are everywhere—but what are they, really? This week, Chris Savage is joined by Sasha Friedman and Sam Balter to break down one of AI's fastest-growing technologies, share the real workflows it's unlocking for marketers, and discuss why connecting AI to your tools may fundamentally change how teams work together.

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