Why Earning Trust Beats Clicks in Modern Marketing (with Amanda Natividad)
About this episode
Amanda Natividad discusses the importance of trust over clicks in modern marketing strategies.
What if clicks aren’t actually telling you whether your marketing is working? Amanda Natividad explains zero-click marketing—and why trust, recall, and preference drive real growth.
People in this episode
Host: Chris Savage
Guest: Amanda Natividad
Topics covered
- trust in marketing
- zero-click marketing
- marketing effectiveness
- brand recall
- consumer preference
Keywords
- trust
- marketing
- zero-click
- growth
- recall
- preference
Mentioned in this episode
Organizations: Wistia Studios
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