About this episode

The episode explores the craftsmanship and innovation behind Escoda, a family-run brush-making business.

Escoda is a third-generation family business and an industry icon, but it’s so much more than that. It’s a testament to true craftsmanship, community, and, above all, a profound love for the craft. Backed by some of the world's finest watercolor artists - such as Joseph Zbukvic and Alvaro Castagnet - the Escoda family continues to strive for excellence and innovation, keeping the people who make it all possible at the very heart of what they do. On a lovely Spanish morning, I sat down with Giovanna and Josep to discuss how every single brush is crafted by hand, how the company was born from one man’s dream, and how innovation thrives within simplicity. escoda.com Follow Escoda on Instagram stefbastian.com

People in this episode

Host: Stef Bastiàn

Guests: Giovanna, Josep

Topics covered

• craftsmanship
• family business
• watercolor art
• innovation
• community
• handcrafted products

Keywords

• Escoda
• craftsmanship
• watercolor
• family business
• handcrafted brushes
• art community
• innovation

Mentioned in this episode

Organizations: Escoda

More episodes of TATTOO TALES

• 87. AMELIA OSTERUD - The 388 Tattoos of Captain George and the 389 Tales of How He Got Them · July 3, 2026 · 48 min

Explore listener stats, chart rankings, contacts and more on the TATTOO TALES podcast page.