Reimagining firm ownership — Selling smart in a changing environment
From Tax Section Odyssey by AICPA & CIMA
December 11, 2025 · 17 min
About this episode
This episode discusses how accounting firm owners can effectively sell their firms in a competitive market.
In this Tax Section Odyssey podcast episode, the second in a three-part miniseries on reimagining firm ownership, April Walker, CPA, CGMA, is again joined by Adam Shay, CPA, a former firm owner turned business coach for accounting firm owners . This conversation explores how accounting firm owners can successfully navigate the process of selling their firm in today's competitive market. Gather actional insights for firm owners considering a sale, emphasizing strategic preparation, objective valuation and thoughtful communication throughout the process. What you'll learn from this episode: Key qualities buyers look for, including strong people, pricing, processes and technology Common mistakes sellers make, such as accepting the first offer or neglecting competition The important role of due diligence, transparency and cultural fit in successful transactions AICPA resources Reimagining firm ownership — Building and growing a modern practice | Tax Section Odyssey (episode 1 in the reimagining miniseries) Engage365 Reimagining Your Tax Practice PCPS Transforming Your Business Model
People in this episode
Host: April Walker
Guest: Adam Shay
Topics covered
- firm ownership
- selling a firm
- accounting market
- strategic preparation
- due diligence
- valuation
- communication
Keywords
- firm sale
- accounting
- buyers
- sellers
- due diligence
- valuation
- communication
- mistakes
- transparency
Mentioned in this episode
Organizations: AICPA, CIMA
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