Product Problems: Why Most EdTech Founders Fail to Scale [and how you can avoid that trap] - Kate Bodrova

About this episode

In this episode, Kate Bodrova discusses the challenges EdTech founders face in scaling their products and shares insights on avoiding common pitfalls.

"To build a company, it really requires time. At some point, there will be only you who still believes in the product - not your team, not your investors, nobody. You and yourself in the room and your laptop, and that's it." We sit down with Amazy founder Kate Bodrova. Kate spent over 10 years as an ESL teacher and language school owner before founding AMAZY, a digital workspace for teachers and institutions to create interactive lessons, track student progress, and keep everything in one place. Backed by UCL EdTech Labs and recognized as Best EdTech Startup in Europe 2024, AMAZY is trusted by 20,000 users worldwide. In this episode, we chat about: Why looking at your competition is the ultimate trap, and how Kate found market proof on a crowded street filled with language schools. How introducing a proactive, problem-solving method disrupted the traditional, rigid classroom structures of Eastern Europe. The Ultimate "Mom Test" Fail: Why asking customers if they "like" your product is a hollow question, and the specific data you should be tracking instead. Why seven years isn't enough when building from scratch, and how to survive the brutal phase when you are the only one who…

People in this episode

Guest: Kate Bodrova

Topics covered

• EdTech
• entrepreneurship
• scaling startups
• market competition
• customer feedback
• business mindset

Keywords

• EdTech
• scaling
• entrepreneurship
• customer feedback
• market proof
• business strategy
• interactive lessons

Mentioned in this episode

Organizations: AMAZY, UCL EdTech Labs, Best EdTech Startup in Europe 2024

Places: Eastern Europe

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