About this episode

Zoe Smith discusses the importance of valuing oneself and the strategies for transitioning from freelancer to founder.

"When you are constantly thinking in scarcity because you're broke... you don't put enough value on yourself, on your time. You will undercharge, you will always look for ways to stretch yourself too thin. And you can also say yes to the wrong customers, too." We sit down with entrepreneur and BE School founder Zoe Smith. Zoe Smith is the founder of BE School, a specialized Business English institution that scales corporate communication via an international team of over 50 educators. A veteran language coach who designs high-touch corporate environments and personally guides Fortune 500 executives, she recently launched The BE Hub: an interactive sister platform providing editable, real-world target curricula directly to language teachers worldwide In this episode, we discuss: How helping build a 50-location Canadian childcare ecosystem proved that corporate clients will gladly pay premium fees for high-value operations. Why failing to separate your personal pockets from business capital keeps you acting like an employee. How having a newborn and a new business fueled a "failure is not an option" mentality How eliminating regular month-to-month invoicing in favour of…

People in this episode

Guest: Zoe Smith

Topics covered

• business growth
• entrepreneurship
• value pricing
• corporate communication
• scaling operations
• work-life balance

Keywords

• business English
• corporate clients
• administrative stress
• non-refundable packages
• C-suite executives
• duplicating yourself
• failure is not an option

Mentioned in this episode

Organizations: BE School, Fortune 500, The BE Hub

Places: Canada

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