AI Live Chats: Show Me the ROI

AI Live Chats: Show Me the ROI

From Tech for Business by Computer Integration Technologies (CIT)

April 8, 2026 · 27 min · Season 5 · Episode 10

About this episode

Kelsey and Todd discuss defining and proving AI ROI, emphasizing the importance of measurable outcomes in AI projects.

In this third LinkedIn Live AI chat, Kelsey and Todd discuss how to define and prove AI ROI, arguing many AI projects fail due to poorly defined returns beyond simple time-savings. They distinguish AI activity from AI value, stressing goal-driven, iterative adoption and measurable milestones executives and CFOs can trust—typically cost savings (growth without headcount) or revenue impact (more leads, faster launches, higher win rates). They walk through ROI approaches for practical scenarios including SOP creation and searchable copilots, marketing email HTML generation, new-hire self-serve process help, AI-assisted RFP drafting, job descriptions and onboarding templates, automated revenue-report narratives, customer success call recaps, contract review prep, and meeting-to-action-item pipelines, emphasizing reduced rework, fewer dropped tasks, better decisions, improved customer satisfaction and retention, and lowered legal and operational costs. 00:00 Live Chat Kickoff 00:14 Defining AI ROI 01:39 Activity Versus Value 02:33 Proving ROI to CFOs 04:19 Measuring After the Fact 06:04 ROI Scenario Challenge 06:42 SOPs and Process Consistency 09:36 Marketing Email Automation 10:49…

People in this episode

Hosts: Kelsey, Todd

Topics covered

  • AI ROI
  • business value
  • cost savings
  • revenue impact
  • iterative adoption
  • measurable milestones

Keywords

  • AI
  • ROI
  • cost savings
  • revenue impact
  • business technology
  • iterative adoption
  • measurable milestones

Mentioned in this episode

Organizations: Computer Integration Technologies

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