Pick n Pay’s Enrico Ferigolli on Penny, the AI that shops for you
About this episode
Enrico Ferigolli discusses Pick n Pay's AI shopping assistant, Penny, and its features and limitations.
Pick n Pay has switched on an AI shopping companion called Penny inside its asap! app, and in this episode of the TechCentral Show, retail executive for omnichannel Enrico Ferigolli takes editor Duncan McLeod through what it does and why it matters. Built on Google's Gemini models, Penny lets customers build a grocery basket by asking for what they want in their own words – by voice, text or photo – instead of searching and scrolling. Tap the "Ask" button, request a carbonara recipe, and Penny returns the method alongside a carousel of options for each ingredient to drop into the basket. It handles re-orders, meal planning to a budget and ingredient substitutions, and it reads photographs, too: Ferigolli describes snapping a handwritten shopping list and having Penny build the basket from it. In the conversation, Ferigolli is candid about the limits. Penny does not place orders yet – it assembles the basket and hands the customer back to checkout – and its language support, while broad, is stronger by voice than by text and still maturing for South Africa's African languages. He explains why Pick n Pay tested several large language models before settling on Gemini, how the system…
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