Priceline CTO Sejal Amin on Building AI-Powered Travel

Priceline CTO Sejal Amin on Building AI-Powered Travel

July 9, 2026 · 36 min

About this episode

Sejal Amin discusses how Priceline is leveraging AI to transform travel and the importance of organizational redesign in technology strategy.

AI is transforming travel, but according to Priceline CTO Sejal Amin, technology alone isn’t enough. The real competitive advantage comes from redesigning how organizations work. In this episode of Technovation , Peter High speaks with Sejal about leading technology strategy at one of the world’s largest online travel platforms. They explore how Priceline built Penny, its fully agentic AI travel assistant, why preference data is becoming more valuable than behavioral data alone, and how product operating models are accelerating innovation across engineering teams. You’ll also hear why Sejal believes developer productivity and engineering performance are fundamentally different, how AI is reshaping software development, and why the future of agentic AI depends as much on customer trust as technical capability. Key topics include: Building Priceline’s AI-powered travel assistant, Penny Moving from functional silos to product ownership Using preference data to create personalized customer experiences Improving developer experience through AI and platform engineering Why organizational architecture determines AI success Whether you’re leading AI…

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